Generating Returns When your Product Does not Gain Traction

January 12, 2023

In the venture capital industry, much is made of the massive winners (as well, of course, of those that raise a lot of money and subsequently bomb). The vast majority of founders, however, experience an outcome that falls somewhere in the middle of these two extremes. Learning how to maximize the exit value in these cases, when the company does not achieve product-market fit and does not break out, is, I would argue, a very useful exercise for both founders and investors. 

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